Planned and built a B2B acquisition landing page

Started Web Mechanic, an on-demand emergency service for web sites

Developed Autonomotools, online calculators helping Spanish freelancers

Led the marketing team at a leading German organic brand, introducing a rebrand, AI workflows, and new tools

Developed a compelling social media & content strategy addressing new audiences

Created an AI copywriting system that condenses product texts into many variants

Created a brand identity for Autonomotools (WIP)

Built an AI-powered custom document classification system

Building safe code assisted by AI tools like Conductor -*

Created an illustrated world for a sub-brand of vegan snacks

Created product packagings across multiple categories

skills & tools -*

Explored DAC7 implications for a booking business

Digital Growth
& Administration -*

Saved €2,000+ per year by moving a domain portfolio to a new wholesaler

Switched a site from GA to Plausible — friendlier and EU-compatible

Performed a GDPR audit for a booking portal

Introduced a high-signal survey for ultra-relevant customer info

Kasvis

Lanzalocal
information and consulting for German & UK expats -*

Built a vehicle booking app in record speed using Laravel, Filament & Conductor

Advised a small health practice on Google Local SEO

Introduced Mailersend for better email deliverability

30+ packaging & design
launches and rebrands -*

Built a provider-agnostic AI job search system

Started a quality initiative at the organic company

Redesigned a rental portal's booking form increasing conversions by 25%+

skills & tools -*

Migrated SMS sending from SMSKaufen to Twilio

Long-time
top #10 user on Stack Overflow

Tierheim

Set up a Claude+GitHub workflow for editing this site, using natural speech, from anywhere

Built Web Mechanic in two languages

Overhauled the visual design for Wheaty

"De-plugged" a WordPress site, rebuilt functionality with vibe coding, redesigned

Decades in WordPress - custom themes, plugins, blocks, networks -*

Internationalized a WordPress Multisite app and aligned it with GDPR