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Marketing & storytelling for a leading German organic meat alternatives brand

2025 re-branding and packaging relaunch for supermarket channels

brand guidelines, typography, art direction, package design

"Behind the scenes" social media content

focusing on the products' „clean" aspects, exploring individual ingredients and how they are sourced

Team workflow organization

Introduced Claude and ChatGPT workflows for marketing planning and admin, product copy, user testing
Adobe Express for facilitating easy sharing of assets across teams and content production for non-designers
Developed fast, searchable marketing documentation based on a custom WordPress theme condensing the entire department's institutional knowledge of 10+ years

Geotargeted Facebook/IG ad micro-campaigns

to support product listing launches at supermarkets in Germany

Video art direction

Videos #1, #2: briefing, script, composition, production
Video #3: briefing and art direction with external videographer

Trade show booth redesign

for 2025 and 2026 trade fairs

"Good energy" social media content

graphic, emotional messaging highlighting core USPs

Social Media Campaigns

Contrasting real, negative social media comments about the vegan diet being boring and tasteless with supple recipe photos from the brand's archives