Internationalized a WordPress Multisite app
Streamlined visual identity for a rental chain
Building safe code assisted by AI tools like Conductor -*
Set up a AI copyediting system to speed up a food PM workflow
Created a joyful, positive brand identity for Autónomotools (WIP)
Analyzed DAC7 obligations for an online startup
Created a content aggregator and map visualizer
Conversion landing page for a Dutch B2B manufacturer
Created Design Guidelines and Product Packagings for Wheaty
Debugged email deliverability (SPF/DKIM)
Helped save €2,000+ yearly by moving a domain portfolio
Planned and created an emotional mission statement video for an organic manufacturer
Migrated GA to Plausible for friendlier and GDPR-compliant stats
Implemented a GDPR audit for an online portal
Devised a geomarketing campaign to support retail product launch
Introduced an E-Mail after-sales survey with huge results
Pitched an idiomatic brand relaunch in the food industry
Designed an internal company handbook
Operated an IT support service in Cologne
Building an information and consulting portal for the Canary Islands
Advised a small health practice on Google Local SEO
Introduced Mailersend for better email deliverability
Migrated several sites into and from a WordPress multisite network
Set up an online shop for organic D2C sales
launches and rebrands -*
Pitched a packaging relaunch for a new product line
Built a pioneering online portal for the Steinlachtal region
Overhauled print design guidelines for Wheaty
Built a provider-agnostic AI job search system
Initiated a storytelling initiative around ingredients & sourcing
Art directed recipe video production for Wheaty
Orchestrated a recruiting campaign on social media
Set up a seasonal landing page and social media campaign
Oversaw a seasonal vegan BBQ social campaign
Migrated SMS sending from SMSKaufen to Twilio
Planned and implemented a social media video ad campaign
Created a visual identity for an art project
Set up a visualization for Wheaty
Built a weather app for Lanzarote
Overhauled the visual design for Wheaty
Redesigned and "De-plugin'ed" a WordPress site with custom code