Created packagings

Created product packagings across multiple categories — from concept and art direction through final production-ready files.

At Witi I was tasked with several design and marketing aspects across multiple product launches. On the design side I was responsible for two fundamental design relaunches. On the marketing side I developed product copy for various markets and uses -- including using AI tools -- and devised the marketing strategy for introducing the products, as well as the graphic design for the packaging.

Product packaging carrying the organic label in the EU and in Germany is subject to a number of regulations and minimum requirements, all of which I now know by heart.