Social Media Storytelling for Wheaty

For Wheaty, a leading German organic brand of meat alternatives, I developed several storytelling strategies to make their social media feed more interesting and engaging.

Behind the Scenes: Clean Ingredients

The behind-the-scenes approach focuses on the product's clean aspects, exploring individual ingredients and where they are sourced.

For this purpose we contacted the providers of Wheaty's organic ingredients to collect information about the farms and farming projects where those high-quality ingredients are grown.

Micro Videos & Influencer Content

On the video front we started using micro videos in online advertising, highlighting the easy preparation of Wheaty products as well as showcasing recipes by vegan food influencers, spotlighting sports events, and more.

Good Energy: 35 Years of Passion

The Good Energy social media storytelling approach focuses on the genuine passion that this brand was built with over 35 years — communicating the authentic values and dedication behind every product.