creative mind + technical backbone + thinking partner
I am a specialist in several web and creative disciplines with an entrepreneurial mindset, a deep sense of responsibility, and extensive experience working as a solo operator as well as part of a team.
I designed, built, and deployed an online rental platform for a Germany-wide vehicle rental chain. The platform includes:
A public-facing front end for browsing and booking
A customer login area for managing bookings
A franchisee portal for station-level operations
An administrator area for full platform management
Full Rental Lifecycle via QR Code
Bookings and fleet management work in real time. The entire rental lifecycle — pick-up, incident reporting, and return — is handled from within the app. Real-world actions like vehicle pick-up and return are triggered via QR codes, making the process fast and paperless.
The platform is built on Laravel 12 and the rapid application development framework Filament, which made it possible to build a complex multi-portal app with exceptional speed and reliability.
AI-Accelerated Development with Conductor
Laravel's strict conventions for the location and structure of data and business logic make it exceptionally well-suited for AI-assisted development — the predictable organization lets coding agents work accurately and confidently.
Using Conductor, a multi-agent tool for macOS, I worked on several major features simultaneously in separate git worktrees — with fine-grained control and review of every line of generated code. Combined with Claude Code and ChatGPT Codex, I estimate the total programming time was reduced by 50–75%.
For Wheaty, a leading German organic brand of meat alternatives, I developed several storytelling strategies to make their social media feed more interesting and engaging.
Behind the Scenes: Clean Ingredients
The behind-the-scenes approach focuses on the product's clean aspects, exploring individual ingredients and where they are sourced.
For this purpose we contacted the providers of Wheaty's organic ingredients to collect information about the farms and farming projects where those high-quality ingredients are grown.
Micro Videos & Influencer Content
On the video front we started using micro videos in online advertising, highlighting the easy preparation of Wheaty products as well as showcasing recipes by vegan food influencers, spotlighting sports events, and more.
Good Energy: 35 Years of Passion
The Good Energy social media storytelling approach focuses on the genuine passion that this brand was built with over 35 years — communicating the authentic values and dedication behind every product.
I updated a rental chain's online booking form which, already a decade old, was showing a large number of form fields one after another.
I broke the form up into a multi-page wizard, which, with its large UI components and clear layout, makes it easier to follow the booking process. Also, the overall process feels much faster, dissuading users from bailing out in the middle of the process.
The results were fantastic — conversions (the number of form submissions after opening) rose by 33% and have stayed at that level ever since.
Created a Claude Web + GitHub workflow that allows editing this web site using voice on a phone.
How It Works
The very website you are browsing right now can be edited using regular spoken text — that is the only requirement. The sole technical dependency is the AI model: Claude Code or ChatGPT Codex.
A comprehensive AI briefing document tells the agent how the site is structured, so it can make precise edits from a voice prompt alone.
The site is built on Laravel — technically a website rather than a web app, but it is well worth having the full Laravel ecosystem with all its conventions and tooling, as this is exactly what makes AI-assisted editing so reliable.
A Germany-wide rental chain was looking to expand to neighbouring European markets and, for this, needed a landing page as the central funnel for franchisee acquisition efforts through email, adverts, and others.
I built an AI-powered, AI-assisted landing page generator, which is fed with all the basic information required and important on such a landing page and which generates A/B testing versions with various features.
The beauty of the system is that various landing pages or various target markets can be generated in an instant. The number of hours required for building this system and solutions is far under what would have been necessary to build each landing page by hand.
I work remotely in various scenarios: as a solo contributor,
as part of a team, and leading a distributed team. My autonomous and transparent work style includes:
meticulous time tracking
clear, comprehensive briefings
documentation of decisions and processes
a warm, approachable, but goal-oriented collaboration style
experienced in timezone-aware and asynchronous communication
registered as a freelancer (autónomo) in Spain allowing for long term cross-border work relationships as well as individual projects
used to agency and "white label" work
Work philosophy
Modern audiences demand fast, frictionless, fun, easy to understand, and engaging to use experiences - those tenets have become my #1 priority in design, marketing and technology - safely, within a budget, with a solid architecture, with an eye on avoiding silos and unnecessary dependencies.
I hugely enjoy using AI in software development, planning, and strategy - tools like Conductor that allow having multiple agents and models work on separate Git worktrees in a code base, with total human control over the output, have fundamentally transformed the way I work.
Off-grid Canary Islands office
I work from an off-grid finca near Arrieta (Lanzarote) where I enjoy
a dedicated office and meeting room
encrypted data on work machines and backups
daily backups on site and in the cloud
plenty of Internet connectivity
flight connections to many European cities
Fluent in several languages & cultures
I speak and write native German and Finnish, English at near native level, and Spanish. Through extended stays and deep connections to Britain and the US, as well as a 4-year program in Interdisciplinary American Studies, I have developed great fluency in the English-speaking world and many of its cultures and discourses. I've written:
Hundreds of thousands of words of copy in German and English
Previously on PHP-Resource, one of the largest German-language PHP forums
Personal background
I was born in Finland in 1980 and grew up in Germany. I moved to the Canary Islands in 2014, embarking on an adventure of a lifetime that continues to this day, slowly renovating an old off-the-grid house, enjoying a wonderful, tight-knit tiny community, and working remotely for clients around the world.
Growing up in the middle of a southern German family startup has taught me getting things done, and a deep sense of responsibility.
On my large finca, I spend much of my time working on various construction projects, and small first steps at seriously growing food.
I love to see thriving self-employment and entrepreneurship. This is why I am working on Autonomotools and giving advice in several freelance communities.
"dove c'è lo Spirito del Signore, c'è libertà" 2 Corinthians 3:17
