English Deutsch Español Suomi
Web Development · Branding · Digital Growth
creative mind + technical backbone
+ thinking partner

I am a specialist in multiple web and creative disciplines with an entrepreneurial mindset, a deep sense of responsibility, and extensive experience working as a solo operator as well as part of a team.

Recent work

see all 👉
Led the marketing team at a leading German organic brand, introducing a rebrand, AI workflows, and new tools
Built a vehicle booking app in record speed using Laravel, Filament & Conductor
Developed a compelling social media & content strategy addressing new audiences

Experienced remote collaborator

I work remotely in various scenarios: as a solo operator, as part of a team, and leading a distributed team. My autonomous and transparent work style includes:

Pekka working in his office
  • meticulous time tracking
  • clear, comprehensive briefings
  • documentation of decisions and processes
  • a warm, approachable, but goal-oriented collaboration style
  • experienced in timezone-aware and asynchronous communication
  • registered as a freelancer (autónomo) in Spain allowing for long term cross-border work relationships as well as individual projects
  • used to agency and "white label" work

Off-grid Canary Islands office

I work from an off-grid finca near Arrieta (Lanzarote) where I enjoy

  • a dedicated office and meeting room
  • encrypted data on work machines and backups
  • daily backups on site and in the cloud
  • plenty of Internet connectivity
  • flight connections to many European cities

Philosophy

Like it or not - to sell something, or get something across, in 2026, it better be fast, accessible, frictionless, fun, engaging, and easy to understand. This applies to all audiences and age groups.

I don't think this is always a sign of people growing stupid or shallow... but the brain engaging in self-defense. There's just too much sensory input in the modern world.

Embracing this and working with it has become my top priority in design, marketing and technology.

Fluent in several languages & cultures

I speak and write native German and Finnish, English at near native level, and Spanish.

Through daily interactions, extended stays and a 4-year study program I have developed great fluency in the Anglo world and many of its cultures and discourses. I've written:

  • Hundreds of thousands of words of copy in German and English
  • 7,000 programming answers on Stack Overflow
  • Community discourse and feature requests on Meta Stack Overflow

I hugely enjoy using AI in software development, planning, and strategy - tools like Conductor that allow having multiple agents and models work on separate Git worktrees in a code base, with total human control over the output, have fundamentally transformed the way I work.

Online presence

I am known for friendly, constructive, thoroughly researched contributions in various online communities:

Personal background

I was born in Finland in 1980 and grew up in Germany. I moved to the Canary Islands in 2014, embarking on an adventure of a lifetime that continues to this day, slowly renovating an old off-the-grid house, enjoying a wonderful, tight-knit tiny community, and working remotely for clients around the world.

Growing up in the middle of a southern German family startup has taught me the value of getting things done, an aversion to waste of time or resources, and a deep sense of responsibility.

Pekka on his finca

I am a nature lover. My passions are drawing, illustrating comics, painting, and writing texts and stories.

On my large finca, I spend much of my time working on various construction projects, and small first steps at seriously growing food.

I love to see thriving self-employment and entrepreneurship. This is why I am working on Autonomotools and giving advice in several freelance communities.

"dove c'è lo Spirito del Signore, c'è libertà"
2 Corinthians 3:17