Recent work

I specialise in five web and creative disciplines with an entrepreneurial mindset, a deep sense of responsibility, and extensive experience working as a solo contributor as well as part of a team.

Web development - Laravel/Filament builds, years in WordPress, admin & operations
Design and branding - packaging launches, rebrands, print media, illustrated worlds
Marketin & growth - strategy, content, social media, CRO, local SEO
AI and automation - multi-agent coding, workflows, content creation, documentation, experiments

AI & Automations

I spend a lot of time figuring out safe, sensible, resilient ways to use AI in development, design, marketing and organization of business processes. Like most everyone else, I hate slop.

Superpowered software development with Claude Code, ChatGPT Codex, Conductor, and OpenCode
Provider-agnostic AI on the command line working on local data that you own
Combining cheap & reliable deterministic workflows with AI
exploring AI that genuinely empowers individuals and organizations, helping reach new dimensions

Languages & cultures

German

native language: decades in marketing, copywriting, research

English

near-native: technical and academic writing, fluent in Anglo cultures, discourses, and memes

Spanish

years of learning, practice, cultural and historical studies

Finnish

native language: cultural and historical fluency

Advice, support & mentoring

I am known for friendly, detailed, thoroughly researched contributions,
assistance, and support in various online communities.

In Spanish Self-employment and Remote Work groups on tax, social security, and general business issues
Long-time global top #10 user with 7k answers on programming Q&A site, Stack Overflow
In local resident groups for Lanzarote (English, German), for Germans in Spain
On Meta Stack Overflow — discourse on User Experience, design, and a friendlier culture

My story

Born in Finland in 1980 and raised in Germany, I moved to the Canary Islands in 2014, embarking on an adventure of a lifetime that continues to this day.
I am slowly renovating a large off-the-grid finca, enjoying a wonderful, tight-knit tiny community, and working remotely and locally.
Growing up in the middle of a southern German family startup has taught me to get things done, double check that they actually work, and never waste anyone's time.
I am a nature lover.
My passions include drawing, illustrating comics, painting, and writing texts and stories.
I spend much of my spare time working on various construction projects, and small first steps at seriously growing food.

"dove c'è lo Spirito del Signore, c'è libertà"
2 Corinthians 3:17